OUR STORY

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WE ARE THE GAME CHANGERS.

What is masculinity today? 

A couple of years ago we discussed the topic and realized something was wrong. Norms around sterotypical macho masculinity have devastating effect for men and communities all around the world.

By starting VE and VALE this is our first step of contributing to redefining masculinity and to start that journey:
Disrupt and influence the market of hair & skincare for men. After a long process and a lot of hard work we are today excited to be live and kicking!